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E-Enterpreneurship

Module Code Semester Specialisation IT-IS Specialisation IT-ΗΙ ECTS Instructor(s)
E-Enterpreneurship B Elective /  Specialisation Elective  6  Pateli A.
Module Description:
Ε-Business from the technological, business and market perspective. Electronic re-structuring of private and public organizations. Electronic Intermediaries. Typical and Emerging E-Business Models. Mobile and Social Media Applications. New collaboration-based e-business models (e.g. crowdsourcing). Design of Business Plan for an innovative e-business startup..
Bibliography:
  • Turban et al., “Electronic Commerce 2010”, 6th Edition, 2009, Prentice Hall.
  • Kenneth Laudon, Carol Guercio Traver, “E-Commerce 2009”, 5th Edition, 2008, Prentice Hall.
Additional Material:

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