Uncategorized

Ε-Εnterpreneurship

Module Code ECTS Instructure
Ε-Εnterpreneurship MSC100
5
 Pateli A.
Description:
Ε-Business from the technological, business and market perspective. Electronic re-structuring of private and public organizations. Electronic Intermediaries. Typical and Emerging E-Business Models. Mobile and Social Media Applications. New collaboration-based e-business models (e.g. crowdsourcing). Design of Business Plan for an innovative e-business startup.
Bibliography:
  1. Turban et al., “Electronic Commerce 2010”, 6th Edition, 2009, Prentice Hall.
  2. Kenneth Laudon, Carol Guercio Traver, “E-Commerce 2009”, 5th Edition, 2008, Prentice Hall.
Additional material:

Log In

Create an account